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Versace announced today that its inaugural advertising campaign for Young Versace will be fronted by 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s supermodel muses.

Young Versace is a first line collection for boys and girls aged from 0-12. The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.

“Like her mother, Kaia has a very special gift. The camera really, really loves her,” said Donatella Versace, Creative Director of Versace. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”

“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” said Cindy Crawford. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”

The Fall/Winter 2012-13 Young Versace collection will be presented in Florence during a special event in conjunction with Pitti Immagine Bimbo on January 19, 2012.

The renowned stylist and fashion expert, Charlotte Stockdale, has joined Jo Malone London as Style Editor. Working closely with the Jo Malone London team and Senior Vice President, Creative Director James Gager, she will bring her original sense  of style and unparalleled creativity to the quintessentially British brand.

It’s another example of how stylists can work with companies to help shape their external image. More usually stylists work with fashion houses, but Jo Malone (an Estee Lauder brand) are looking at ways to creatively brand the line moving forwards.

“Charlotte Stockdale is one of the most talented and vivacious stylists in the world of fashion, bringing a distinctive personality to every project she is involved in,” says Gager. “She is a natural fit for Jo Malone London, where a unique understanding of British sensibility is at the heart of everything we do.”

As Style Editor Charlotte will cultivate the brand’s image, contributing to campaigns and in-store experience; she will also act as a curator of collaborations with fresh British talent.
Charlotte has a deep understanding of the brand’s unique heritage which, combined with her own interest in modern British culture, will reinforce the distinctive visual narrative at the heart of Jo Malone London.

“I feel incredibly excited to be part of something so distinctive and elegant. For me, Jo Malone London is about unexpected ingredients and understated style. I am looking forward to using my experience to take this brand forward in the most dynamic and authentic way possible,” she says. Brand President Maureen Case comments, “This is an exciting time for Jo Malone London, with new collections that show our creative reinvigoration while remaining true to the spirit of the brand. We are thrilled to be embarking on this new partnership with Charlotte, who is such an inspiring and talented creative force.”

Stockdale has a storied career: Fashion Director at i-D magazine, she has also contributed to titles including Vogue, Bazaar, Numero and worked with photographers such as Nick Knight and Mario Testino as well as consulting for Karl Lagerfeld. Notably she collaborated with In Bed with Madonna director Alek Keshishian on Madonna’s 1999 Max Factor advertising campaign, and has styled collections for labels as varied as D&G and Paul Smith, in addition to styling the Victoria’s Secret fashion show.

Moschino announced today that for the first time, the house’s diffusion line, Moschino Cheap And Chic will participate in London Fashion Week. The Autumn/Winter 2012/2013 collection will be shown on Saturday, 18th February between 1.30pm-3.30pm. The venue is still to be announced.

The Creative Director of Moschino, Rossella Jardini has released the below statement:
“To debut in London with Moschino Cheap And Chic is something I have been thinking about for a while. To have presence in a new city gives the younger line a stronger, more autonomous personality. London is renowned for its contemporary style and famous sense of humor making it the perfect place to exhibit Moschino Cheap And Chic’s DNA and energy. I’m sure London will be the appropriate platform for this line to grow whilst still remembering its roots”

The Moschino main line collection will show during Milan fashion week

Italian accessories and fashion house Salvatore Ferragamo released their Spring Summer 2012 Advertising Campaign this week, featuring Gisele Bunchen and Noah Mills.

“I had no doubt about who to feature in this campaign,” explained Salvatore Ferragamo Creative Director Massimiliano Giornetti. “Gisele is the ideal woman to embody this Spring-Summer collection: extraordinary beauty and allure, naturally sophisticated at the same time.

“I’ve known Noah for ages: I couldn’t see any other man by Gisele’s side, equalling her force and sensuality while maintaining unaltered elegance. And I wasn’t wrong: they’re magnificent in Mikael’s photos. He realized my vision, catching their very souls in a masterpiece of seduction, colour and light! Through their talents in beauty, my longstanding friends Tom and Luigi translated my aesthetic dream into reality!”

Photographer: Mikael Jansson
Location: Golden Eye Resort, Oracabessa, Jamaica
Female Model: Gisele Bündchen
Male Model: Noah Mills
Hair Stylist: Luigi Murenu
Make-Up Artist: Tom Pecheaux