DKNY ANNOUNCED AS THE EXCLUSIVE BRAND PARTNER FOR THE LAUNCH OF INTERACTIVE SOCIAL NETWORK EXPERIENCE FASHION WEEK LIVE.
DEVELOPED BY 505 GAMES, FUNCOM AND IMG WORLDWIDE.
DKNY will be the launch brand partner for Fashion Week Live the first interactive social network experience to authentically represent the fashion industry online.
Living exclusively on Facebook, Fashion Week Live challenges users to forge a career for themselves within the fashion world. Players can collaborate across many facets of the industry – from model styling, photography, show production and more. They can explore and activate their own individual talents, collaborate and network with each other to create and build various dimensions of the fashion industry and rise to fame with each challenge.
Kicking off Fashion Week Live’s launch is an exclusive brand partnership with DKNY. As users advance in the game, a DKNY boutique becomes available to them, with access to virtual authentic designs available for purchase as virtual goods. Players are also able to unlock unique DKNY job opportunities and experiences that will be presented to them by DKNY PR GIRL as they progress further within their fashion career.
“For DKNY, social gaming is a new way for us to engage with fans old and new. Through Fashion Week Live, we look forward to sharing the fashion industry experience in a highly interactive, digitally advanced forum”, says Patti Cohen, EVP Global Marketing & Communications for Donna Karan International.
“DKNY is the ideal debut partner for Fashion Week Live due to its global appeal and digital prowess and offers the perfect fit with our target player. Furthermore, the game brings together the most influential fashion brands and industry experts to create an interactive and relevant social network gaming experience with fashion’s most respected global gaming and fashion institutions.” said Tim Woodley, Head of Global Brand, 505 Games.
The IP, game concept and exclusive partners were brought together by IMG Licensing in collaboration with IMG Fashion.*
Fashion Week Live is available to play on Facebook now by visiting https://apps.facebook.com/fashionweekgame
*The game concept was co-created by Noel Gordon.